文責： 早狩 進
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| Features of mulberry tea |
1 .Mulberry tea sencha type
Mulberry leaf tea is rich in ingredients similar to the early medicines for diabetes and water-soluble dietary fiber, so it is a healthy tea recommended for those who are concerned about sugar and fat.
It tastes similar to green tea, but is easier to drink because it does not contain the tannins found in green tea.
In addition, it is easy to replace the tea you drink with mulberry tea when you eat, so it is easy to get into the habit.
Mulberry tea does not contain caffeine, so it is okay to drink it at night, and pregnant women can also drink it.
２．Mulberry tea powder type
Since all of the mulberry powder comes in through the mouth, it has the advantage of being able to take insoluble dietary fiber and minerals in addition to the unique ingredients (DNJ) contained in mulberry tea.
Among the minerals, calcium, potassium, magnesium and iron are among the top-class foods.
Therefore, the effect of supplementing minerals is great by drinking with each meal.
３．Mulberry tea stick type
Since the powder is made into small granules and then packed in sticks, it does not easily clump even when added to cold water later, making it suitable for carrying around when eating out or traveling.
It is the most recommended for ease of handling as it is packaged in the amount required for each meal.
Above, I have written the three characteristics, but for how to drink, please see the explanation for each product on the upper left.
If you have a high-calorie diet, adjust it by drinking 1.5 to 2 times the appropriate amount.
Also, some people take the amount they need in a day only in the morning in bulk, but what they drink in the morning works only for the morning meal.
In that sense, it is recommended to drink mulberry tea not only when eating three meals, but also when eating snacks and midnight snacks.
We think that it is more effective to pay attention to drinking mulberry tea without missing the timing of meals.
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| What our company is particular about |
Since our founding, our company has been in charge of mulberry production, mulberry tea processing, and sales.
In addition, we do not use any pesticides or chemical fertilizers for mulberry production, and weeding is done manually and mechanically without using herbicides. We try to produce as organic mulberry as possible.
Furthermore, when building a factory, we do not simply introduce a green tea manufacturing plant, but instead research a system suitable for mulberry processing in collaboration with a plant maker and reflect the results in the factory construction.
Regarding the sale of mulberry tea, we have actively participated in fairs and product exhibitions inside and outside the prefecture, and have endeavored to let people know the good taste of mulberry tea by tasting it.
Through these efforts, we are steadily increasing sales, albeit little by little.
We will continue to maintain this attitude and strive to popularize mulberry tea.
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| Topics |
Below, we introduce the activities of Nanbu Souken Co., Ltd. so far.
Click on the light blue band for a detailed explanation. Click it again to close it.
For more information, please email us (info@nanbusouken.com).
In addition, "Kuwajii's Soliloquy" has been newly established in "Introduction" on the left side. Please have a look.
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| 2017 Don Quijote Hawaii Kaheka store starts selling |
Recently, I heard that the Japanese supermarket "Marukai" in Hawaii has become a subsidiary of Don Quijote.
Therefore, when we held a Tohoku product sales event in Marukai in October 2017, I asked Don Quijote to sell it over the counter. The person in charge kindly gave me permission.
However, it cannot be sold just by placing it on the shelf, so I asked a local mannequin to sell it for two days at the Kaheka store in Don Quijote after the Tohoku product sales event.
In addition, I entered Hawaii three days before the sales event in October of the following year, and tried to promote it by tasting and selling at the Kaheka store. |
| 2015 Started production of new type of mulberry tea at new factory |
We built a new factory in Hashikami Town and started manufacturing mulberry tea.
Until then, the manufacturing was outsourced to a company in Iwate Prefecture, but due to the burden of processing fees, transportation costs, etc., we switched to in-house manufacturing.
Since the year before the factory was built, we conducted research in collaboration with a green tea processing equipment manufacturer, developed a manufacturing equipment exclusively for mulberry tea, and introduced it.
This not only made it possible to make and crush tea in-house, but also made it possible to provide higher quality mulberry tea.
The practice has moved to the Hashikami factory, but the company's head office is in Hachinohe city. |
| 2014 Started over-the-counter sales at Marukai Supermarket in Hawaii |
Since the sales performance at the Aomori Fair was good, Marukai will continue to sell over-the-counter after the fair.
I participated in the Aomori Fair in Seattle and Los Angeles for two years in a row.
However, because it was behind Hawaii, Japanese mulberry tea had already entered the market, and despite the good sales at the fair, it did not reach the point where it was placed in stores.
Therefore, I gave up participating in two fairs except Hawaii.
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| October 2013 Participated in "Aomori Fair" in Hawaii |
Mulberry tea was well received at the tasting and tasting party for ALT (Assistant Language Teacher) and Chinese students hosted by Hachinohe City.
As a result, our mulberry tea was adopted at a business meeting for the United States, and our female employees participated in the "Aomori Fair" held at the Japanese supermarket "Marukai" in Honolulu, Hawaii from October 8 to 13.
From the following year, the president is participating.
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| May 2013 Export business meeting for the United States |
An export business meeting for the United States hosted by the Hachinohe City Industrial Promotion Division was held at a hotel in Hachinohe City.
We gave a presentation to four Japanese people in charge of trade with Hawaii and Los Angeles.
Based on the results of tasting sessions held at ALTs, etc., we were hoping to expand our sales channels to the United States, and our products were adopted.
Since then, I will participate in the Aomori Fair in Hawaii.
For details, see "Overseas expansion" in "Introduction" on the left.
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| February 2013 Tasting party for ALT and Chinese students |
I have participated in a tasting event by ALT (Assistant Language Teacher) and Chinese students.
This meeting was sponsored by the Trade Promotion Group of the Industrial Promotion Division of Hachinohe City.
Three high school ALTs in Hachinohe, 15 foreign students from China, and a Chinese interpreter participated.
Ten items collected from food companies in and around Hachinohe City were offered for tasting.
We provided a mulberry tea powder type and had it tasted.
I gave a presentation while the staff was serving tea.
Most of them offered only products, and only two companies gave presentations.
Mulberry tea has been around for a long time in China, but it seems that young people in China rarely drank mulberry tea.
Even so, when the participants were finally asked what they thought, 11 of all the participants said they liked mulberry tea.
There were at most 4 people who liked other items, so I've deepened my confidence a lot.
Depending on the PR method, I felt that expanding overseas was not a dream.
I am grateful to the people of the Hachinohe City Industrial Promotion Division for giving me the opportunity.
In addition, we have received the results of the questionnaire from Hachinohe City, so we will introduce the excerpts.
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| October 2012, February 2013 Product development |
At the end of October 2012, ”MulbeRich”, which contains 20 granule sticks, was launched for 1,000 yen.
However, initially the stick was plain silver.
In February 2013, I switched to a turquoise stick with the product name written on it.
In addition, a value-for-money size with 60 sticks was launched in March 2013 for 2,300 yen.
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